When ASML took its first steps as an “obscure, inconsequential lithography company in the Netherlands”, nobody had expected it would become “the world's biggest and most profitable machinery manufacturer for the chip making industry”. JW Insights spoke to René Raaijmakers, author of ASML’s Architects, about ASML’s culture and determination. René Raaijmakers is a respected semiconductor journalist based in Netherland, he is the Editor at Bits&Chips, author of books about ASML and Philips Natlab, and founder of Techwatch & High Tech Institute.