The culture of an enterprise usually defines its competitiveness. But how is a company’s culture defined? To learn more about ASML and its extraordinary success, we invited René Raaijmakers, author of ASML’s Architects, to talk about ASML’s corporate culture. Raaijmakers is a respected semiconductor journalist based in Netherland. He is the Editor at Bits&Chips, author of books about ASML and Philips Natlab, and founder of Techwatch & High Tech Institute.