Chinese auto giant Changan Automobile is setting up its headquarters in Europe to introduce localized products
Chinese article by 黄仁贵
English Editor 张未名
10-23 16:01

By Li Panpan

(JW Insights) Oct 23 -- Chinese auto giant Changan Automobile is working on setting up a European headquarters to develop and introduce a series of localized products and expand its presence in the global market. The company disclosed the information in a recent interview with institutional investors but did not reveal which country the headquarters will be in.

Changan Auto's Southeast Asia department has completed local registration and has become its first overseas organization for research, production, supply, sales, and transportation.

Changan Auto will put into operation Its right-hand drive production base in Thailand in 2024 with a production capacity of 100,000 vehicles in the first phase and will increase to 200,000 vehicles in the second phase, said the company.

Changan Auto is responding to more differentiated market demands through more efforts with different partners. Its popular model Avita 12 brings together the strengths of Changan Automobile, Huawei, and CATL, creating a new market and benchmark for medium and large pure electric smart luxury coupes. The model will start delivery in China in the fourth quarter of this year.

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