At the launch event of Honor 50 series, the company’s CEO, George Zhao, declared that Honor has passed the darkest hour before dawn. But the more important question is how to win back or even take over more market share as an independent brand? Counterpoint Research analyst Tarun Pathak explains some of Honor’s possible marketing strategies. It is clearly a challenging path but there’re also opportunities await. Pathak is a Research Director with Counterpoint Technology Market Research, based out of Gurgaon (near New Delhi). He has 10 years of work experience with a key focus on the evolving mobile device ecosystem with specialties in Emerging Markets.