Chinese consumer electronics and appliance manufacturer, Hisense, continued to take up a striking booth at this year’s CES in Las Vegas, the U.S. from January 5-7, while some other large tech companies and manufacturers gave up the in-person appearance, due to the COVID-19 pandemic, Xinhua reported.

Source : Xinhua

Hisense’s exhibition area is one of the largest at this year’s expo located in the Central Hall, right next to other giants like Sony, Bosch, Samsung, and TCL. It was filled with spectators attracted by their huge ULED and LED screens filled with lifelike, eye-catching images flashing across their surfaces.

Zhou Mengya, a marketing manager of Hisense, told Xinhua"CES is a very important high-profile world stage for us to make our brand statement heard. We face the threat of COVID every day, but we are a strong team and knew we could approach CES with confidence."

Hisense touted as one of the fastest-growing brands in America is a Chinese global television manufacturing company that has grown to become the fifth-largest TV retailer in the United States.

"Technology can change lives. Hisense is always dedicated to delivering high performing, high-quality products that exceed consumers' expectations," said Douglas Kern, senior director of marketing for Hisense USA, to the press during the trade show.

Their display technology runs the gamut from residential TVs to commercial and medical displays and more. For home viewers, Hisense promises a TV viewing experience that is "Big. Bold. Beautiful."

Xinhua also reported that the company showcased its next-gen ULED 8K Mini-LED series and the world's first 8K resolution laser display technology solution to CES this year. Hisense's 85U9H 8K TV has been recognized at the expo as a CES 2022 Innovation Award Honoree.

Hisense has also teamed up with Roku to offer a vast library of content on their signature screens and their products work with Alexa, Android's Hey Google.

Due to COVID-19, getting to Vegas this year was filled with a whole new set of challenges, explained Zhou. Hisense has U.S. headquarters in Suwanee, Georgia. T properly introduce medical display technology to the U.S. market, it brought in an expert from another overseas office.  

The company also offers a smart kitchen lineup of fully integrated and linked appliances, called Connect Life, which includes smart refrigerators, freezers, dishwashers, and beverage/wine coolers, all controlled by a touchscreen TV.

"The TV controls everything," explained Zhou to Xinhua. "We use our big advantage of being a TV company for more than 50 years to use the TV as the central, convenient piece of our smart home control system."

"It was important for us as a Chinese brand to have a strong presence here at CES," she said, explaining why they made a point to show up in force in the high profile Central Hall during the pandemic.

She feels Chinese companies used to be much smaller companies in supporting roles in the trade show, but many, like Hisense, have grown into innovative global brands in their own right and have taken their rightful place in the Central Hall at CES.