By Miranda Li

Chinese semiconductor company Nexperia (安世半导体) has opened its first design center in North America and is in the middle of hiring 100 engineers in Dallas, Texas, to support a new business unit for power management and analog chips, eeNews Europe reported.

The report quoted Irene Deng, general manager of the new Power and Signal Conversion Business Group and on the company's management team: "Our ambition is to become the leading supplier in essential semiconductors, with a plan to reach $10 billion by 2030."

Source: eeNews Europe

Nexperia is the international subsidiary of Shanghai-based Wintech, which acquired it from NXP. Nexperia's new U.S. business unit will develop more complex chips, including voltage regulators and data converters, to work with its discrete power devices.

Deng said, "We are entering the analog IC market as we believe that the market will continue to grow, and we want to be part of this with voltage regulators and battery protection."

"The analog market is $50bn, and the biggest share is no more than 30%, so this market is big enough for many players," she said.

"The plan will not put the company, owned by Wingtec of China, into conflict with its sister company NXP," she said.

"With NXP, we are respectful of where we came from with a strong portfolio in automotive and industrial. And we will start with something different such as battery management for handheld devices, so I do see it is a good collaboration with NXP."

"In Dallas, we aim to hire 100 people over the next two to three years," she said. "We have a building identified that we will renovate, and Dallas will be the headquarters for North America R&D, but we are not limited to the country's other regions."