By Greg Gao
Chinese smartphone maker OPPO becomes Indonesia’s number one brand with a 22.3% market share in the first quarter of 2022, according to the latest report of the market research company Counterpoint.
Indonesia’s smartphone market grew 11.5% year-on-year in the first quarter of 2022, reflecting the post-Covid revival in demand, Counterpoint’s statistics show.
OPPO launched its new Reno series during the first quarter and successfully consolidated its market dominance in the mid-to-low-end smartphone market alongside its popular A series.
In second place is vivo, another Chinese smartphone brand, with a market share of 20.6%. vivo’s Y and V series continue to be popular in the mid-to-low-end market segment. Its launch of the Y75 and V23 5G models shows that vivo is committed to providing more affordable 5G smartphones.
Samsung ranked third with a market share of 17.7%, and several new products such as the S21 FE, S22, A03 and A53 attracted a lot of attention. Meanwhile, its flagship Galaxy S22 Ultra emerged as a popular choice in Indonesia’s high-end smartphone market.
It is followed by Xiaomi and realme, with a market share of 14.3% and 11% respectively.
Indonesia’s smartphone market will have a promising 2022 ahead. OEMs will continue to launch new models, bring more affordable 5G smartphones and drive online channel sales by partnering with e-commerce portals. The $150-$249 price range could become the fastest-growing smartphone segment, a senior analyst from Counterpoint predicted.
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