(JW Insights) Feb 6 -- Chinese tech companies celebrated the chance to return to Integrated Systems Europe (ISE), the world's leading audiovisual (AV) systems integration show held between January 31 and February 3, after a three-year absence because of the COVID-19 pandemic, reported Xinhua on February 4.

The event attracted over 1,000 exhibitors and an estimated 52,000 visitors worldwide, 10,000 more than last year.

The exhibitors showcased the latest technological innovations in the AV sector, such as 8K LED screens, virtual reality, digital immersion, and 3D video projections, reported Xinhua.

Over a hundred Chinese companies took part in the trade fair this year, and more than 30 Chinese firms had exhibitor's booths, according to the ISE.

According to the ISE, Chinese firms usually make up 15% of all LED screen exhibitors, half of this number attended this year's fair. Many Chinese companies have confirmed their attendance at the show's next edition.

"We see so much innovation in our industry from China -- microLED, transparent LED. Usually, this hall is full of Chinese companies showing different LED solutions for digital signage, digital out-of-home advertising," said Mike Blackman, managing director of the ISE, adding, "we know they're coming back next year, and they've already been in touch."

Chinese tech companies are "very important" in the Asian audiovisual market, Blackman said. His organization estimates that the growing global AV market is already worth 260 billion euros ($283 billion) a year, reported Xinhua.

(Li PP)