By Li Panpan

(JW Insights) Apr 23 -- Chinese AR head-up display supplier Raythink (锐思华创) debuted its new smart vehicle AR-HUD solution at the 20th Shanghai International Automobile Industry Exhibition, reported Yicai Global on April 21.

The new product uses the OpticalCore picture generation unit and wave-layer three-dimension technology and can project a fully naked-eye 3D image with depth, delivering futuristic and better 3D effects to enhance the driving experience, the firm said.

Founded in 2019, Raythink is based in Shenzhen providing solutions integrating intelligent transportation, assisted driving, and AR display.

HUD is a technology that projects important driving information such as speed, navigation, and advanced driving assistance features onto the windshield in real-time, allowing drivers to see the info without looking down or turning their heads, said the Yicai Global report.

OpticalCore also made its debut at the Shanghai Auto Show. Compared with traditional thin-film transistor and digital light processing solutions, OpticalCore uses laser beam scanning as a light source. It can achieve a wider field of view covering three lanes and a higher image contrast without light window effects or solar loading, with much lower costs and power consumption, Raythink noted.

This new solution, which will be applied to AR-HUD, AR headlights, in-car micro projection, fixed focus AR vehicle displays, and the industrial environment, is expected to reach mass production around the second quarter of 2024, Raythink said.

The company also announced a strategic partnership with the Chinese artificial intelligence platform AI Speech during the Shanghai Auto Show. It has cooperated with many other tier-one suppliers, such as UK mobility service provider Aptiv, smart system manufacturer AliOS, and US smart cockpit maker Visteon, said the Yicai Global report.