By Kate Yuan

(JW Insights) June 1 -- Chinese robotics company Robosen Robotics (乐森机器人) has unveiled its latest programmable robots, including Optimus Prime and Bumble Bee to coincide with the release of the film Transformers: Rise of the Beasts, the latest in the series, China Daily reported on May 31.

The move is under the intellectual property cooperation with Hasbro, a US toy company, which is the proprietor of the Transformers brand.

Pan Qinghua, president of Chinese AI pioneer iFlytek's engineering Institute, said the company's AI-powered large-language model SparkDesk will greatly improve the interaction system of Robosen Robotics in the future.

Founded in 2011, Shenzhen-headquartered Robosen is committed to bringing fun and memorable cutting-edge robotics and AI experiences to everyone everywhere. It is now active in many countries and regions including North America, China’s mainland, Europe, and Asia Pacific.

The company has also developed robotic actuation technologies, such as high-precision motors, advanced adaptive control algorithms and structural deformation design, according to the China Daily report.