By Kate Yuan

Chinese EV startup Xpeng Motors announced to open four delivery and service centers in Norway, the Netherlands, Sweden and Denmark to provide pre-delivery inspections, after-sales and maintenance services in the coming months, JW Insights learned. The service centers are expected to open in the first half of 2023.

The Guangzhou-based company unveiled its first European self-operated store in Stockholm, Sweden in February 2022. This was the first expansion of Xpeng in the European market after it landed in Norway in 2020.

Xpeng took the lead in starting the new retail model of "direct sales + dealer collaboration" in the European market, which is also an innovative business model of Chinese brands in overseas markets.

At the beginning of 2023, Xpeng partnered with leading European dealer groups - Emil Frey NV Group in the Netherlands and Bilia Group in Sweden, for first-class distribution, sales and service network.

Xpeng launched its overseas strategy as early as 2020, but the results were unsatisfactory. It only delivered 438 G3 and P7 models in Norway in 2021. The company’s current overseas push is seen as an upgrade of its overseas strategy and it remains to see its effect, said the JW Insights report.