(JW Insights) Jul 3 -- US auto manufacturer General Motors is confident of China's vehicle market and will not change its investment strategy, said a senior executive of the largest carmaker in the United States, China Daily reported on July 3.

Julian Blissett, executive vice-president of GM and president of GM China, reaffirmed the company's commitment to the world's largest vehicle market in an interview recently.

"We have every intention of increasing investment and increasing our commitment here in China," he said.

He cited CEO Mary Barra's meeting with local officials in Shanghai in May. Barra outlined GM's vision of development and reiterated her confidence in the company's business in China.

Blissett said the partnership between GM and SAIC Motor is an exemplar in the automotive industry and the two will continue close cooperation. The two companies will renew their contract in 2027.

China's vehicle market is becoming increasingly fierce, especially in the segment of electrification and smart driving. This is due to the continual launch of new models from primarily Chinese carmakers, touting new features at affordable prices.

GM is proceeding at pace. Its joint venture SAIC-GM launched the Buick Electra E5 SUV and E4 crossover built on the Ultium platform. New models from another joint venture, SAIC-GM-Wuling, are winning customers as well.

GM has been tailoring models for the Chinese market based on its understanding of local tech-savvy customers.

Blissett said EVs in the Chinese market are highly homogeneous but the customers want different products. He explained that is why GM has been increasing investment in its design team and facilities.

GM has an advanced design center in China. It aims to foster customer-centered thinking and deliver technology-empowered solutions for future mobility.

As one of GM's four advanced design centers worldwide, the Shanghai-based studio serves as a leading tastemaker for the company's future products, it said, according to the report from China Daily.

(Gao J/Yuan XY)