By Kate Yuan

(JW Insights) Jul 25 -- China’s display giant BOE will join hands with the country’s leading game live streaming platform Huya Live (虎牙直播) to showcase BOE’s latest tech achievements in esports at ChinaJoy, which is to take place in Shanghai on July 28-31.

ChinaJoy is one of the most influential gaming and digital entertainment exhibition globally. It has become an important stage for companies to showcase innovative technologies and products over the past 20 years.

BOE and Huya will demonstrate products at their joint booth. As China's leading game live streaming platform, Huya Live boasts a huge user base and abundant gaming and tournament resources. The newly established Best of Esports advanced league will also show up.

There will be various mobile game theme days during the event, treating audiences to numerous incredible esports competitions. A number of famous mobile game teams will make appearances, taking part in gaming contests, giveaways, and other activities.

BOE cooperated with Huya Live to exhibit together at ChinaJoy 2021 for the first time. It showcased professional esports displays with the world's highest refresh rate of 480Hz.

Currently, BOE is among top players in the semiconductor display industry in five major fields, including smartphones, tablets, laptops, monitors and TVs. It has a leading position in professional esports displays, including esports notebooks, monitors, mobile phones and other fields.

BOE’s advanced esports display technologies have been used by first-tier domestic and overseas brands such as AOC, ASUS, Skyworth, Dell, Asus, Hisense, Lenovo, RedMagic, and Thunderobot.

With continuous breakthroughs in display technology, BOE is leveraging its unique advantages and working with partners to build an esports ecosystem covering hardware, devices, content and markets, providing Chinese esports industry and esports players with an ultimate experience.